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Must-Read: Excellent writeup on checkout optimization

Luke Wroblewski recently wrote a long and extremely interesting article on the optimization of the checkout process. This article is a must-read for anyone trying to squeeze more conversions out of...

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How to Fund a $100,000 TV or Media Campaign On a Shoestring Budget

It’s no secret that most entrepreneurs or businesses starting out have very little capital to spend on much of anything. At the same time – getting the word out about your new product is critical, but...

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Lightning Fast Competitor Research with FollowScout

There’s a new tool in town for those who want to get a better understanding of what competitors in a niche are doing. It’s called FollowScout, and was developed by Wes Mahler (original creator of the...

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